Lead strategy for restaurants

Where restaurants find leads

• Guest list sign-ups: Offer something small, like a birthday treat, for joining your email or text list.
• Catering inquiries: Offices, schools and families planning gatherings. A catering page with menu, minimums and a form converts them.
• Private events: Rehearsal dinners, corporate events and celebrations need a dedicated inquiry form.
• Local listings and maps: Accurate hours, menus and photos where people decide where to eat.
• Neighborhood partners: Hotels, offices, venues and event planners nearby.

Questions to qualify a lead

• For events: what is the date, guest count and budget per person?
• Is this on-site, pickup or delivered catering?
• Any dietary needs or allergies we should plan for?
• Who is the decision maker and the best contact?

A follow-up cadence that fits

• Same day: Reply to catering and event inquiries with options and pricing.
• Day 2: Follow up on open event proposals.
• After the event: Thank the host and ask about the next occasion.
• Weekly or monthly: One email or text to your guest list with a reason to visit.
• Slow nights: Plan campaigns ahead for nights that need traffic.

Compliance notes

Text marketing needs prior written consent and a clear way to opt out, and emails must follow CAN-SPAM, including an unsubscribe link and your address. Keep guest lists opt-in only.

Be accurate about allergens and ingredients in any menu content. This is general information, not legal advice.

Using Leads Strategy

Restaurants can publish catering and private-event inquiry pages, track event leads in the CRM by date and stage, draft guest-list emails and menu posts with the AI assistant, and schedule specials and event posts ahead.

Frequently asked questions