Lead strategy for solar installers
Solar is a large, considered purchase with a long research phase and a lot of skepticism from aggressive marketing in the past. Installers who win are clear, patient and careful about what they promise.
Where solar installers find leads
- Site-assessment pages: A page that asks for address, roof details and a recent utility bill range.
- Customer referrals: Neighbors see panels go up. A referral program from installed customers works well.
- Roofing and electrical partners: Homeowners replacing a roof or upgrading a panel are good timing.
- Community workshops: Explain financing, incentives and how installation works.
- Educational content: Plain answers to common questions build trust with researchers.
Questions to qualify a lead
- Do you own the home, and how old is the roof?
- Roughly what are your monthly electric bills?
- Is the roof shaded, and which way does it face?
- Are you thinking about cash, a loan or another option?
- What timeline are you considering?
A follow-up cadence that fits
- Same day: Respond to assessment requests and book a visit.
- After the assessment: Send a written proposal with assumptions spelled out.
- Week 1 and week 3: Answer questions about financing and incentives.
- Monthly: Educational updates for those not ready yet.
- After install: Ask for a review and a referral.
Compliance notes
Solar outreach draws heavy TCPA enforcement. Get prior written consent before marketing calls or texts, honor do-not-call requests, and avoid purchased lists without verifiable consent.
Savings and incentive claims must be truthful and based on stated assumptions; the FTC and state regulators have acted against misleading solar claims. Be clear about financing terms and who owns the system. This is general information, not legal advice.
Using Leads Strategy
Installers can run a site-assessment landing page with a consent checkbox, track long-cycle leads in the CRM by stage, draft educational emails and posts with the AI assistant and review them for accuracy, and schedule content over months.
Put your lead strategy in one dashboard
Start a 14-day free trial of Leads Strategy, or compare plans first.
Frequently asked questions
How do solar installers get quality leads?
Referrals from installed customers, partnerships with roofers and electricians, and assessment pages that ask the right qualifying questions.
How long is the solar sales cycle?
It varies, but many homeowners research for weeks or months, so plan steady, useful follow-up rather than pressure.
What are the main compliance risks in solar marketing?
Calling or texting without consent, and overstating savings or incentives. Keep consent records and spell out assumptions.